KA-CHING Questions & Answers:
Questions and Answers
Listed below are some answers to common questions you might have when first learning about KA-CHING!. Please feel free to contact us any time with further questions.
Will you work with us to help us design a campaign?
Absolutely, we want you to take full advantage of what KA-CHING! can offer your organization! The first step is for us to understand your goals both short and long term, then build a strategy from there. A lot will depend from which business segment you come from and how you see KA-CHING! being able to assist your company. Call us today to get the process started.
Is there any restriction to the number of services we can use in one year?
No. You may use as many of or services as you like and as often as you like!
Do we need a web site?
No. For the most part we will develop and implement a Mobile Private Portal to facilitate sales and implement KA-CHING!.
What if we already have a web site?
Call us to discuss. We will need to better understand your present site and it's functions. From there we can move forward with a plan based on your business objectives.
Would it not be more effective for us to use key word advertising or Pay Per Click on the Internet?
Not at all!
Web sites that are designed for "Key Word" campaigns are designed to please the specifics of a "Search engine robot" and not the public. These pages even though they may increase your rankings are not optimized for delivering a solid "Sales Punch" and a convincing message to your potential customers they are designed for the search engine robot.
Therefore, by trying to increase your search engine rankings you are in effect taking away from the very task you hope to accomplish and that is to get new customers. Remember, for the most part robots read Key Words humans are looking for your sales pitch. You can't do both effectively!
Key Words may generate hits but there is no way you can qualify those visitors as Pre-Qualified. Just because you may be paying for clicks by key word there is no guarantee that you can say that the person that clicked on that link for "Motor Vehicles" is even old enough to drive! Therefore, you can not say that this specific visitor is qualified to purchase your product. There are many perils when advertising on the Internet. One such problem is Click fraud, advertisers artificially increasing your "Clicks" to line their own pockets. There are many other issues that cloud the accuracy of search engine marketing such as competitors sending robots to create artificial clicks and so on. All of these types of activities cause the advertiser money!
Don't be fooled! This was one of the reasons that KA-CHING! INC. was conceived, because the Internet as a pure play fails miserably to deliver customers that are likely to purchase your goods or services. We spent years marketing, testing and tabulating pure play Internet marketing results. The Internet is not a place for the average Joe looking to cash in by making quick easy sales like everyone is led to believe. Besides, due to the generally low quality traffic delivered by search engines your conversion rates are very, very low. If Google was to tell you that your conversion rate may be as low as .0005% or less would you advertise? We've seen them at least this low in our research.
Only companies with the budget to use conventional advertising such as Radio, TV, news print etc. have been able to drive for the most part traffic to their Internet Sites. For most businesses, money for these activities is not in the budget!
What do you mean by Pre-Qualified Customers?
When a salesperson speaks to you, in the brick and mortar world, one of the things they are doing, if you realize it or not, is qualifying you as to your ability to purchase and your interest in what they have to sell. This is done best in the retail or brick and mortar environment. The Internet and other forms of advertising do not do a good job of this.
Customers have by their own will visited a retail location that sells specific products or services. In many cases they have demonstrated to be financially qualified by making previous purchases and by those actions have Pre-qualified themselves for future purchases of specific products or services.
By Pre-Qualified we mean that they have shown both an interest in the type of product or service and have the financial means to purchase the product or service. Can Google do that? KA-CHING! DOES!
What other additional uses are there for KA-CHING! besides what you have already explained?
KA-CHING! is also excellent as a substitute for Gift Cards. Imagine having a gift card that will not only track the consumer but also the store from where it originated! Awards Point Programs that will enable your company to track right down to the sales person that referred the customer enabling the multi functionality of KA-CHING! to track all of the pertinent data. Warranty Registrations are a snap with KA-CHING! and can also be tied in with other components of your existing KA-CHING! program. The possibilities are as diverse as the ideas your marketing department can come up with!
Will you consult to help us determine our capability to implement KA-CHING!?
Yes. Just contact us and we will be glad to discuss how we can work with your company.
Do you handle the data conversion when adding products and services?
Yes. Depending upon your capabilities and internal work load we can handle data conversions to get your product and service data into the KA-CHING! data base.
Is KA-CHING! run from your server or from ours?
KA-CHING! is run from our servers but your technical personnel are welcome.
How many products or services can we track and transact on the system?
You can track and transact an unlimited number of products & services.
Can we use multiple media on a single campaign?
Yes! That is one of the strengths of KA-CHING! No matter how many types of media or electronic devices are involved in promoting your company KA-CHING! keeps track of them, to what retail or geographic location they originated, the salesperson, their customers, Referral Rewards Customers, the type of media such as CD's and electronic devices such as cell phones and more.
Is there a limit to the number of brick and mortar locations, sales personnel, media etc. we can track?
There is no limit what so ever to the amount of data you can track or the number of products and services you can facilitate.
Can we use KA-CHING! to track salespersons?
Yes, absolutely. You can track them as part of your organization or externally as a sales agent.
Do we need to purchase a license to use KA-CHING!?
Yes. You must purchase a license and renew it yearly in order to continue to use KA-CHING!.
Does the cost of the license depend upon how many people use the system?
No. There is no limit to the number of users that use the system either from the public or administration side. We use a flat fee model.
Is KA-CHING! secure?
Yes. KA-CHING! is fully secure with 128 bit encryption and other security features.
Are all of your services included in our license fee?
No. All services are billed out based upon a clients needs. It would not be fair to bill a client for services they will never use.
Will you meet with us?
Yes, we will send a representative to meet with you before we begin to work on Brick and Mortar projects. At KA-CHING INC. we want to build long term relationships and therefore we find it to be in the best interest of our both parties to meet them face to face.